The story of bubble gum is almost 2000 years old. In the beginning of the 20th century bubble gum first hit the confectionary market. The first bubble gum is said to have been invented by Frank Fleer and Peter Meijer of Fleer Chewing Gum Company of Philadelphia in 1906. However this gum was too sticky to be chewed and could not find entry in the confectionary market. It was in 1928 that the first genuine bubble gum was invented by Mr. Walter E Diemer, an accountant in Fleer Chewing Gum Company, Philadelphia who loved playing with gum ingredients in his free time. As Mr. Walter says that it was an accident, he was trying to do something but ended up making something completely different.
The gum he invented was less sticky and stretchier than the original one. He added pink color to his production and sold it to a grocery shop with a name of double bubble. Neither did Walter have the patent to his invention nor did he receive any money for the same.
Fleer company took the recipe for bubblegum from Walter. Walter took care of the promotion of the double bubble and trained the salesmen on how to blow gums and eventually became the vice president of Fleer.
In 1975 Lifesavers Company improved upon their invention by developing soft gum known as Bubble gums. Soon brands like Hubba Bubba and Bubblicious entered the market redefining the gums.